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Public Health England launch new campaign to help Brits “look after mental wellbeing”

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The Every Mind Matters campaign will help people seek advice on how to look after their mental health during the coronavirus pandemic, it has been announced.

Backed by Their Royal Highnesses The Duke and Duchess of Cambridge, the initiative comes after research revealed that the nation’s wellbeing has fallen significantly over the last 12 months.

According to the latest statistics, over four in five (84 per cent) Brits are “worried” about the effect that the pandemic is having on their life, with more than half of those (53 per cent) saying it was having an effect on the mental health and wellbeing.

The research also revealed that almost half (46 per cent) of Brits were reporting “high levels of anxiety”.

Public Health England (PHE), who is leading the campaign, said Every Mind Matters will highlight the help, advice and services available to those feeling worried, anxious or isolated during the pandemic.

This includes a “tailored” COVID-19 Mind Plan, COVID-19 specific content for individuals and their loved ones, and support for specific mental wellbeing issues such as anxiety, stress, low mood, and insomnia.

Commenting on the campaign, Professor Paul Cosford, Emeritus Medical Director at PHE, said: “During the coronavirus outbreak, it is natural for all of us to feel worried or anxious, but there are things we can all do to help ourselves and others, to prevent these feelings from becoming more serious. Every Mind Matters offers NHS-endorsed guidance on the simple things we can do to maintain good mental wellbeing.”

Nadine Dorries, Minister for Mental Health, added: “I know how scary a time this must be for many. We are all feeling something over coronavirus – anxiety, fear of the unknown or even just frustration at not being in control. It’s easy to forget that this is an unprecedented situation that is both physically and mentally draining.”

Click here to access the Every Mind Matters website.